Why is your business anniversary a personal brand opportunity?

07Jan10

Your business anniversary is a not-to-be-passed up opportunity.  

Whether it is your 1st or 21st, the year does not matter.  What matters is that you take the opportunity to celebrate your anniversary by emailing your clients and thanking them.  And share information with them that is important to them – that they can use. 

The anniversary communication will remind them (indirectly) of why they do business with you and are happy to continue to do so. Or, if they are former clients, they are reminded of why they should do business with you again. 

What if you don’t have clients?  Take the opportunity to thank the person who hired you or the people who make you successful….your co-workers, your boss, even HR!.  They will be surprised and impressed and appreciative.

It’s your anniversary but be sure it is about them.

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